“FTC Prohibits Sale of Precise Location Data: A Digital Victory for Privacy Advocates”

Hold onto your privacy hats, folks, because the Federal Trade Commission (FTC) has taken a stand against the sale or sharing of sensitive data. In an unprecedented move, X-Mode Social and Outlogic have been prohibited from partaking in such activities as part of a settlement agreement. It’s like a digital victory for privacy advocates, putting the brakes on the potentially invasive use of precise location data. Let’s dive into this significant development and discuss the implications it holds for data privacy and protection.

1. The Power of Precise Location Data: Precise location data can be a double-edged sword. While it has the potential to offer valuable insights and enable innovative services, it also raises concerns about privacy and consent. The FTC’s action against X-Mode Social and Outlogic highlights the importance of protecting sensitive data, particularly when it comes to precise location information. It’s like establishing digital boundaries, ensuring that our every move in the digital landscape is not up for grabs.

2. Prohibition as a Deterrent: The settlement agreement and prohibition serve as a deterrent to companies that might be tempted to profit from selling or sharing sensitive data without proper consent. It sends a clear message that privacy violations will not be taken lightly and that companies must be diligent in obtaining explicit consent for the use of sensitive information, especially regarding location data. It’s like putting up roadblocks to prevent the unauthorized sale or distribution of data, safeguarding individuals’ privacy rights.

3. Strengthening Data Protections: The FTC’s action emphasizes the need for robust data protection measures and transparency from companies that collect and handle sensitive data. It prompts

Original Article https://www.securitymagazine.com/articles/100320-ftc-blocks-data-broker-from-selling-information